Sony Ericsson - Xperia Unseen
Social Media, Marketing, Digital
Social Media, Marketing, Digital
Campaign to celebrate the release of Sony Ericsson's Xperia Ray handset. The campaign revolves around enjoying special moments and the ability to share these moments with whomever you may wish. An exclusive party was held in association with Vice magazine, and subsequent photos from the party flooded onto facebook. Users could then create their own ultimate moments with a personalised invitation.
